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A New Cone in Town

Let's start off with a treat we can all get behind. William's Dairy Bar is a fairly new addition to the foodie scene in Provo, but it's definitely a must-visit. Now I know what you're thinking—Provo has so many great ice cream spots already; what could William's Dairy Bar have to offer that places like Rockwell's or Roll With It don't have?
Two words. 
Soft serve. 
I think we can all agree that soft serve just hits a little differently than regular ice cream—no matter how good it is. And William's Dairy Bar does soft serve better than any place I've been. Not only is the soft serve a good texture, but they also have a lot of flavors to choose from. On top of the regular chocolate and vanilla flavors, you have butter pecan, cotton candy, green apple, and a bunch of others, including a limited weekly flavor. You can even put toppings on your ice cream.
Plus they have a TON of other options, like sundaes, milkshakes, ice cream cake, etc. But honestly the soft serve is what makes this place amazing, and I've never gotten past all the great flavors to try anything other than soft serve—except for the lemon freeze one time...so almost never.
The one thing you do have to watch out for is the time you go, and I wish I could give you guidance on when the right time is, but honestly it feels like the traffic levels are constantly changing. Some weekend evenings are crazy busy with lines out the door, and other times they're fairly quiet. Obviously weeknights and days are much less busy, so if you can, try to go then because there isn't a lot of space for a line, so you'll end up standing outside if it's busy.
So next time you have an ice cream craving, skip the rush of Center Street and head to William's Dairy Bar on the corner of Freedom Boulevard and 500 West. Then let me know what flavor you got and what you thought. And of course, don't forget to tip the workers because they are super helpful and friendly, and they deserve it.

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